More often than none, I find myself trying to explain what the heck it is that I do to other people. Am I a single thing? No. Do I wear multiple hats? Yes. Do I have title. Not yet. In case you missed it, I stopped working a full time job back in July and have been building my own business as a content creator, recipe developer/food photographer, and social media community manager….three things that I do every single day with FFF. Do I consider FFF my business? Absolutely.
Never ever for a single second did I think that blogging could be a career. Until… I watched a few of my favorite bloggers quit their jobs and pursue their blog full time…so why couldn’t I? Each blogger who does it full time has a different circumstance: maybe he/she owns another business, doesn’t need a full time income, is also a full time mommy/daddy, or is doing it full time. I don’t make 100% of my income directly from Fit Foodie Finds, but all of my freelance work that I do stems back to it.
What I think is so great about my situation, is that I didn’t start FFF because I thought I would make money off it. I did started it as my creative outlet, which has led me to an array of opportunities, friends, photography, and a business.
// My Source of Income //
I am getting closer to creating a title for myself that isn’t 3 sentences. Content creator is definitely up there…because that is what I do. Not sure I’d leave it at that because it doesn’t do my work justice (needs a few adjectives).
Once I tell someone that blogging is part of my jobI get the infamous question- “well how do you make money off your blog?” This is an extremely touchy subject for some people…not for me (so I plan on writing a more ind-depth post sometime soon). Money. There’s something to be said to knowing how much he or she makes. But the way I look at it- is that blogging as a career is still so very knew, so if I could help sometime because to do exactly what they love, whether it’s food/fitness, travel, DIY, beauty, then I want to help!
So- yes, I make money off of Fit Foodie Finds. The two major revenue streams that come directly from my work on Fit Foodie Finds are 1.) the beautiful ads you see in my side bar (via Glam Media) and 2.) through the sponsored posts that I do either through Fitfluential, Glam Media, or on my own. So how do I maximize my dollars? The more visitors I get on FFF, the more hits I get on my ads, which means I make more money (theoretically — Glam’s CPM (cost per thousand views) varies each day and so does the fill rate…so I can’t really project how much I will make off a single day (more on this later)). Same with sponsored posts. It is very appealing to a client if you have a large audience (on social media and visitors on your blog) in order to give me work., so I have encountered.
// Income off of Glam Ads //
I’ll give you a little snippet about the income from my ads. I have 3 ads above the fold and 3 below. In September I got around 200,000 views with narly 90,000 unique visitors and made a little over $1,200 off my Glam Ads. With that said- I still have a ton of wiggle room to grow my readership (hopefully raising that average to about 250,000 in 2014!).
I’m not to the point where I can live comfortable SOLEY off of Fit Foodie Finds (ads and sponsored posts), but
Here is the percentage breakdown…
- Freelance Social Media/Marketing: ~44%
- Freelance Recipe Creation: ~$22%
- Fit Foodie Finds Ads/Sponsored Posts: ~34%
My goal is to be more like 60% FFF within the next few years. Just a year and a half ago…I was making zero income off of FFF…This year on FFF (ads and sponsored posts alone) I will make around $10,000 so I have come a long way over the past few years. I do want to make a note that I only started making a decent amount of money (in my opinion) off of my Glam Media Ads in April because I added 2 more sets of ads (hundreds more than previous months). Then in July when I quit the full time job- things spiked again…meaning that I was able start putting more time into my recipes, photos, and social media…therefore creating a higher amount of views each month (thankfully).
My goal is to at least double this number in 2014. This means that I will need to focus on gaining readers (YOU GUYS!), therefore needing to create better content with better photos, etc. I am most definitely still figuring it out. I haven’t really dabbled in affiliate programs, ads beyond Glam (filler ads), or complete sponsorship on FFF. These are all things on my to-do list. The reason I wanted to write this post is to give you guys a chance to ask me questions. I very much want to see every other health/fitness bloggers out there succeed and be able to make an income off their passion (health/fitness/food blogging). So here’s a little snapshot of a regular Thursday.
- 5:17AM- ZINGGGG alarm goes off. I jump out of bed (After I check ing FB, IG, and email…really come on Lee). Stumble into the bathroom. Pee. Wash my hands. Put my contacts in. Brush my teeth
- 5:20AM- Some how manage to put yoga pants on, a bra (God help us if I forgot this article of clothing), and a sporty top.
- 5:23AM- Grab my coat, keys, and water bottle- off to teach yoga sculpt at 6:00 AM.
- 5:32AM- Arrive at Yoga Studio, set my room up, fill my water bottle up, make myself tea, wait for yogis to roll in- bright-eyed!
- 5:40AM- Chat with Matt, the other instructor who teaching at the same time as me and learn how to make sunflower milk, watch him take a shot of acai, and chat about business.
- 6:00AM- I’m telling my yogis that the hardest part of their day is over- they made it onto their mat and should be ready to put 100% into the next 60 minutes.
- 6:30AM So far we’ve done about 150 squats, 60 push ups, lots of bicep curls, and burpees. Pretty much everyone in the room wants to kill me at this point.
- 6:50AM: The hard part is over, let’s stretch it out.
- 7:00AM: Namaste
- 7:15AM: Chat with my favorite yoga instructor Angela about her son Sammy, our obsession with fizzy water, and why Lululemon needs to stop calling people fat, until her class starts.
- 7:30AM: Hop in my car, call my Mama, stop at Brueggers to get a medium Hazelnut Coffee (guilty pleasure).
- 7:45AM: Simultaneously make the same breakfast I eat every single day- oatmeal, peanut butter and a banana while checking FFF’s facebook, comments, and email. Drink a glass of water.
- 7:50AM: At this point I’ve probably already finished my coffee…onto tea.
- 7:51AM: Instagram on the Fitfluential Account
- 7:53AM: Showerrrrrrrrr. Only for like 3 minutes because I actually do not like showering.
- 7:58AM: Put on a pair of Blake’s sweatpants and probably one of his sweatshirts too. Throw my hair up in my towel. Grab my computer and head to the couch, open the recliner, and breath (latptop on lap).
- 8:30AM: Check Anytime Fitness Email, post on Fitness Rebellion Facebook page.
- 9:00AM: Respond to AF emails, do more AF stuff.
- 9:30AM: Pinning spree on Pinterest (this is where I get a lot of my recipe and photography inspiration)
- 9:34AM: Instagram on Fitfluential Account
- 9:45AM: Snack #1…usually Fage Yogurt with some Puffins or a KIND bar.
- 10:15AM: Getting busy in the kitchen (onto recipe creation)
- 10:35AM: Simultaneously mixing things while on Facebook and responding to emails/comments.
- 10:37AM: Flour is now all over the counter and my kitchen floor has about an inch of accumulation.
- 11:00AM: Put whatever I was mixin’ up in the oven. Instagram on Fitfluential Instagram Account
- 11:02AM: Ponder whether I should clean up now… or later.
- 11:03AM: Later
- 11:20AM: Take out recipe…let cool and go set up for photos in my office.
- 11:26AM: Take about 400 photos…I will only choose to edit about 10 of them.
- 11:45AM: Break for real food ie: Maple Apple Caramelized Salmon or leftovers from last night’s dinner.
- 12:00PM: While eating, wait very impatiently which my computer (sluggishly) loads my photos onto my computer.
- 12:16PM: Flag which photos I want to edit and open photoshop.
- 12:26PM: Instagram on the Fitfluential Account
- 12:29PM: Drop everything and practice doing handstands in my livingroom
- 12:31PM: Edit Some Photos
- 12:40PM: Submit photos to FoodGawker and Tastespotting from the day before
- 12:45PM: Finally realize that I should do my hair and put normal clothes on.
- 1:15PM: Eat another snack- probably a baked good of some sorts (that I made), some beef jerkey, or some kefir.
- 1:45PM: Text Lexi and Davida a selfie.
- 2:15PM: Finally clean the rest of the kitchen before I mess it up again in about 3 hours.
- 2:45PM: Chat with Kelly. Send her some photos, get some feedback.
- 2:50PM: Instagram on FitFoodie_Lee of a selfie I took yesterday.
- 3:30PM: Schedule out some Facebook/Twitter Posts. Pin some old recipes from weeks prior
- 4:15PM: Wait like a puppy wagging my tail for Blake to come home.
- 5:00PM: Instagram on fitfluential Account
- 5:30PM: BLAKE COMES HOME (smooch) I probably have dinner waiting.
- 6:00PM: Go to yoga with Blake
- 7:15PM: Shower again. Ugh.
- 7:45PM: Watch Netflix with Blake while on my computer….again.
- 8:00PM: Do acro yoga with Blake…LOL jk..we’ve tried once and it was…graceful.
- 8:45PM: Bedtime snack? Yes- most likely a spoonful of peanut butter.
- 9:20PM: Bed. Zonk.
To make this post even longer…Here is some freelance work that I’ve done over the past few months! Feel free to ask me any questions. I’m planning an FAQ post in December.
// November 2013 //
Roasted Tomato and Garlic Soup with Homemade Cornbread Croutons // Anytime Fitness Blog
Roasted Brussels Sprouts and Quinoa Salad // Anytime Fitness Blog
Allergy Friendly Chai Tea Latte // SunRich Naturals
Peanut Butter Pumpkin Protein Granola // Designer Whey
// October 2013 //
Pumpkin Pecan Protein Pancakes // Designer Whey
Maple Pumpkin Protein Oats // Designer Whey
Pumpkin Peanut Butter Cups // Anytime Fitness
Holy zambonie that was a lot of writing (someting I am not used to). Like I said above…
Ask me anything. I want to continue a blogging & business series post on FFF.
BYE.
This is very interesting. I was wondering why a professional blogger though does not proofread as there are numerous grammar mistakes and spelling errors in this post. How do we avoid these errors if we choose to blog? Thank you !
I love this post! Found you through your banana sushi recipe, I’m not in the food world but in the fabric and sewing world. I’m trying to figure out what to do on my blog but not sure where to start, so many style of blogs! Journals, tips, tricks, tutorials, projects….where to start? I’m definitely jealous of your day doing what you want and I’m working toward that! My creativity is being hidden behind this desk and it needs to get out! Thanks for the honesty in your post.
Ahhh that is so awesome that you are into fabric and sewing. My mom is a sewing/quilting teacher and works at an adorable studio. I’m sure she would love your site!
Lee,
You have been SUCH an inspiration! You’re probably tired of hearing that, but it’s the truth and I would want nothing more than to dabble in what you do on a day-to-day basis, down to teaching yoga! My #1 question is the readership. How long did it take for you to build it up to where it is today? Do you have any tips and tricks for someone who wants to get into blogging, on what is the best way to build the readership/ audience/ SM following?
Thanks Lee!!
Thx for re-inspiring me!!
Work has been so busy I’ve all but deserted my blog started years ago. But all I’ve been doing lately is looking for recipes and came upon FFF while looking for a GF chocolate chip biscotti. (I had one at a local GF bakery last week and it was amazing!) Can;t wait to try your recipe BTW…
Anyway I plan on getting back into my blogging groove after reading a few of yours. I can’t tell you how many recipes, pics and travel experiences I have waiting in the wings to be written about.
I’ll be checking in with you 2 often for more motivation whenever I need it! Thx again 🙂
YAY! This makes me so happy 🙂 Happy blogging!
i think we’re related.. i hate showering. UGH. and this sounds like my day. Where the heck is that assistant?
Love ya! great info
🙂 I just taught hot yoga and took it last night… I showered but haven’t washed my hair. Is that gross?
Hi Lee!!! Thank you so much for all of the information. I just put in an application for the GLAM program- mentioned you as a referral, I hope this is alright! Please let me know…. my site is alovelysideproject.com.
Thank you again for your candidness. Love it!
YAY! Thanks for the referral 😀 I love you and your site. Mega girl crush #obvz
You are so adorable! I’m learning so much from your articles!
So inspiring! I’m loving your blog and would love to hear more biz related posts!
Thank you 😀 Yes, I need to get my act together and start planning more of these posts out! They are fun to write, too 😀
Love your website! Great information, especially for someone like me who is just starting their website. I’m trying to find the best photo editing program, one where you can put text on the photos as well, do you have any suggestions? Thank you!
Thank you! I use Photoshop and I love it. It is definitely worth the investment, especially if you are taking food photos.
I found this really interesting. My blog is slowly growing, nowhere close to FFF, but I am having fun with it and enjoy seeing how the big girls do it.
Good for you! That is totally what matters. That you do it because you love it 😀
Considering you’re besties with Davida and Lexi, two chickadees I totally adore….I’m thinking we would TOTALLY hit it off. Love this little sum up of the day, especially the part about lulu and fat people. And peanut butter, duh. Love your bloggy, love you, k byeeeee.
YESSSS. I love making friends in the blog word. Since I have like 4 in real life..the more I can make online the better 😀
Love the play by play. 😉 Proves that blogging is much more time consuming than people think, if you want to be successful. Thank you for this post! Reading this inspires me to KEEP GOING and one day I will get my blog where I want it to be!
That was fun to read, Lee! Some days I want the work-from-home routine. Then I decide I probably need the discipline and routine of an office outside of home.
I’d love to hear more about your photography routine. More behind the scenes type stuff.
Thanks for all the insight! Can’t wait to hear more!
WOW you get a lot done before 12! So I don’t really get how the freelance stuff works. You use the companies product to create a recipe and they pay you? How do you start this? I really want to be making money off my blog and be doing it full time as well! I know I need to get a real camera and work on photography/food styling. What camera do you use? Any other tips?
Hey Lauren! Thanks so much for the comment! I definitely have to credit a lot of what FFF is to the hundreds if not thousands of hours practicing photography and editing photos. I will go more in depth when I write my Q & A Post, but I have the Nikon D600 and I usually shoot with a 50MM 1.8 lens. I started off with an entry level Nikon DSLR and I recently upgraded to a full-frame. Not going to lie, it was rather expensive, but worth it in my opinion. I use it every single day (usually more than once a day actually), so I knew that making this investment would be in my best interest. I LOVE IT. One thing that I have learned is that you can have a nice camera, but if you don’t know how it use it…it’s worthless. Anyways- I most definitely suggest purchasing a DSLR. Both Canon and Nikon have great reviews, I just thought Nikon had an easier interface to navigate.
For my photo editing I use photoshop. This is a MUST HAVE. Even for just touching up lighting, exposure, color etc. This program is also expensive, but absolutely worth it in the long run!
Hope this helps!
Hi Lee! This was such an informative blog post! I cannot express how much posts like these inspire and help other bloggers. I recently posted a “resource” page on my blog to help others find the products I use to help me blog and take photos. But I really need help with setting up ads and finding advertisers. I am a fitfluential ambassador but to be honest am not entirely sure how I can leverage it to help my blog out. Lately Ive been focusing on my YouTube channel which has been going well:) I just recently hit over 1000 subs! exciting stuff for me. Also I loved the breakdown of your day, makes us bloggers feel like were not the only ones that are on the computer allll day haha
O0o checking out that resource page. LOVE. AND CONGRATS on 1,000 youtube followers. That is INSANELY awesome. I’m not much of a vloggers but I definitely have room to grow there. I may be reachin out if I ever have a question 🙂
Hi Lee,
I’ve been a long time reader but this is my first time commenting. First, I just want to say I love your blog! You are a daily inspiration and on my must read blog list 🙂 This post really caught my attention and filled my mind with many questions. I do not have a blog but I am a high school business teacher & coach in Wisconsin. When I discuss careers in my classroom, I talk about the fact that some students will have a job that doesn’t even exist today. Your job is a prime example of that and I love it! Here are some questions I have. I totally get if you can’t answer them or would prefer not to. Just some things that crossed my mind…
– You mentioned you have 3 ads above the fold and 3 below. How does your ad placement work? Does Glam Media place them?
– Going off that question, I read your blog in Feedly. However, I can only read the first sentence or second sentence & then it say, “Visit this website.” Does it make you click that button on purpose so your blog gets the hit? Maybe you can’t even answer this question but I’ve always wondered since some blogs you can read the full post in Feedly while others redirect you to the site itself.
– When you say you got “90,000 unique readers” what do you mean? First time visitors?
– As an entrepreneur, how do you plan for retirement? (Even though this probably seems really far off!)
-Lastly, how do you stay motivated working from home?
Once again, I loved this post! Thanks for being so honest. I think you would make an excellent guest speaker 😉 I would love to see a blogging and business series.
HI!!! Thank you so much for the comment. Where is Wisconsin? Not sure if you know this, but I grew up in New Berlin (just west of Milwaukee)….so pretty much I already like you 🙂 Here are the answers to your questions…
1. Glam media takes care of placing all my ads. They do specific campaigns with brands and then if my criteria matches up with the brand, they will place an ad on my site. Does that make sense? Sort of confusing!
2. That is a REALLY good question. I don’t know much about Feedly or why it is only pulling a few sentences. I guess no one has ever brought this to my attention. I need to look into this, because I bet that is really annoying 🙂
3. So a unique visitor is not necessarily a first time visitor to FFF, rather a unique IP address. So if you looked at 6 of my posts one right after another, it would count as 6 pageviews, but only 1 unique visitor. Also confusing 🙂
4. O0ooooooooo this is a good question. Retirement. Honestly I think about this all the time and it freaks me out. I don’t have 401K anymore and I am back on my parent’s insurance because I don’t have an employer to do this for me. I don’t really have a good answer for this because I don’t have a solid plan in place other than banking on the fact that my significant other will have a solid 401k.
5. Working from home has it’s pros and cons. Not going to lie I don’t LOVE it..but it comes down to the fact that I need a kitchen to do my work. I always joke with Blake that when we buy a house- it needs to have 2 kitchens…one for our personal use and one for my business. I am most definitely a people person, so working form home is hard for me, but it makes most sense. I try and stay in my home office when I am not doing recipes because it seems more “official” that I am “working.” I also try and get ready like a normal person because when I am in my PJ’s I feel like my productivity is much lower.
I will take all of these questions into consideration when building my Q&A post! I would LOVE to be a guest speaker! Seriously. Anytime! Feel free to email me directly at fitfoodiefinds@gmail.com!
Okay another question: would you share how much you get for recipe creation and sponsored posts? I’m guessing it’s pretty decent…I saw your face when I told you how much I make writing articles haha! (clearly writing is not where the money’s at!)
Hey lady! Pricing will definitely vary on what type of sponsored post you are doing for a client. I also think pricing will vary from blogger to blogger. When I do a sponsored post through GLAM, they have a set rate which is $150 plus extra for social shares. So GLAM will pay anywhere from $150 – $250ish per post. Fitfluential’s rates are very similar, but change based on the campaign. When I was creating my personal rates, if a client was to approach my individually, I took these numbers into consideration and I charge a very similar amount, again depending on exactly what the partnership looks like. I’ve sort of switched gears into only doing a sponsored post if it requires me to use the product in a recipe because I don’t see a ton of value in a “review.”
Hope this helps! Will go more in depth when I post my Q&A.
Now I know you’re trick…short showers!! 😉
Also when do you find time to read blogs? Sometimes two hours will just disappear when I’m in blog land!! And writing up a post/editing/photos can take me 2-3 hours! No joke!
I really like this post. It’s super motivating, informative and hilarious. It’s funny too because I pretty much know what I need to change to make my blog more successful (photography, figuring out the damn SEO thing), but I just can’t commit or life gets too busy. Blogger issues, right?
Anywhoooo thanks for this post and hoping to learn more from ya! <3 <3
Haha I feel like sometimes I shower twice a day, so I have to maximize my time- aka I don’t share my legs during winter 😉 That’s another secret- don’t tell anyone!
What takes me the longest time is the recipe/photography/photo editing. I don’t really do a TON of writing inside my posts (it’s not my forte).
We need to get together…another double date. How about after T-Giving? We are going back to Kansassss. See you on the road?
Lee, do you make a recipe every day?! And just wondering, do you eat it or what? Sometimes I try to post recipes but it’s my meal so by the time I’m done taking pictures my food is cold- lol! I just did one of these posts. They’re my favorite!! HOW do you do a whole yoga class before eating breakfast?!
I’d say that I make at least 1 recipe/day (5 days/week) just with the amount of freelance content creation I do. Yes- I eat everything I make..Not the whole thing (ie: a whole batch of muffins would be detrimental to my health hehe). Alot of times I make Blake eat it, take it to work, or I’ll make a few recipes in one day and invite my sister and brother over for dinner. That way no food goes to waste 🙂
As for not doing a whole yoga class without eating. I guess that’s just what works. I tried eating before, but I need at least an hour to digest. I’d rather get an extra 30 min of sleep than wake up just to eat. Sometimes I’ll grab a half of banana, but really I just guzzle water!
I’m really excited that you’re sharing all of this! And I’m definitely looking forward to reading more…thanks for being open about specifics!